Company Profile

The story of Aakriti traces back to 1990, when visionary entrepreneurs Satya Prakash Agarwal ji and Vishwanath Agarwal ji laid the foundation of the Aakriti Group by establishing Manish Food Product in Pathalgaon. This pioneering venture marked the beginning of a legacy built on passion for quality and a commitment to excellence in food manufacturing.

Building on this strong foundation, the next generation — Ashish Agrawal ji, Manish Agrawal ji, and Abhishek Agrawal ji — carried the legacy forward with renewed energy and innovation. In 2017, they launched Aakriti Super Snacks Pvt. Ltd. in Raipur, introducing the beloved brand Super Amal to the market. With a state-of-the-art production facility and a focus on hygiene, automation, and taste, Aakriti Super Snacks quickly won the hearts of millions of snack lovers across India.

Today, Aakriti Super Snacks Pvt. Ltd. stands as a symbol of trust, quality, and tradition, offering a wide range of biscuits, cookies, and savoury snacks that celebrate the true essence of India. From our modern manufacturing setup on Old Dhamtari Road, Raipur, we continue to craft snacks that bring people together through flavour and joy.

A stateoftheart, fully automatic manufacturing plant produces our premium flagship brand, Super Amal. This renowned brand treats the consumers to an assortment of biscuits and snacks, ranging from butter, cream, salty, and sweet & salty to Marie, crackers, puffs, cookies, cakes, cream rolls, rusk, bakery, and namkeen.

At Aakriti Super Snacks, we prioritize quality above all else. Our production process is overseen by a skilled team of qualified engineers and quality control scientists. Each product goes through stringent testing in our inhouse laboratory from raw materials to final product, providing unmatched taste, texture, and safety. We follow the strictest hygiene standards while being environmentally conscious in our approach.

We have hired experienced and trained professionals for quality control and to analyze all aspects of the production chain from raw material to finished product at our inhouse laboratory. Our dedicated R&D team is always searching for innovative recipes, flavorings, and product concepts to meet consumer demands.

We also provide contract manufacturing and have partnered with some leading brands like Britannia, ITC Sunfeast, PepsiCo, Reliance Retail, and RCM Business (Bhilwara).